Latvijas Gāze has many years of experience in the sector; this knowledge and stability is one of the cornerstones of Latvijas Gāze business. As time goes on and the modernization of the range of services provided continues, the visual image should be made more contemporary as well, thus symbolizing positive changes and the values and stability provided by the long-term experience of the company.

In addition to the visual changes, customers will also see the new design and improved functionality of the customer portal, as well as other remodelled services. The transition to the new customer self-service portal is gradual; the portal will be available to all customers by the end of the year.

"At large companies, changes are slow but deep. Improvements to the logo of Latvijas Gāze are only a small part of the changes we have made to meet the needs of our customers. We continue to think about and stand for sustainability, the preservation and restoration of Latvia's nature, and the development of culture, public health, and education. This is the first visible step in our development — let's take the next ones together!” — Agnese Grīnberga, Vice President Marketing of Latvijas Gāze.

The new logo and visual identity present a modernized version of the current brand, with the aim of demonstrating Latvijas Gāze’s current approach to its services and the dynamics of processes while maintaining the stability provided by the company's long-term experience. New, vibrant colours and updated fonts have been introduced into the visual language.